How Subarus Came to Be Seen as Cars for Lesbians

[spanishspy]

Interesting article about Subaru's clever marketing campaign.

[raunchel]

Well, I for one don't drive a Subaru.

But it is interesting to read the history like this. I was aware of their more positive attitude, but not of how it came to be.

[Deleted]

Only in America.

In the UK and Europe, the Subaru is a macho, muscle car.

[stevep]

Interesting article on social changes and attitude shift. As the last section said Subaru in part simply selected a market that got ignored by other companies but they do seem to have thought about how best to do this.